developing your online persona one storyline at a time…
why
creative:
At my core, I’m a Visual Merchandiser. I love to create visual storylines, whether in-store or on set. As a Fashion Merchandising professor and creative entrepreneur, I’ve spent my career studying and researching trends in the fashion and beauty industry. I’ve taught courses on ‘Fashion Promotion and Marketing’, ‘Fashion Entrepreneurship’, and ‘Visual Merchandising’. My visual work and floor sets have been featured on the sales floors of luxury retailers Saks Fifth Avenue, Neiman Marcus and Nordstrom.
As a Content Creator with over 14 million views on YouTube and 160 thousand monthly views on Pinterest, I’ve kept my community engaged and eager to spend their time and money with me. I’ve secured brand deals and sponsored posts, shared affiliate links and hosted live sales with the support of my global community.
My goal with ‘Creative’ is to guide entrepreneurs through the process of building a solid community and brand. Positioning yourself in a marketplace of millions can be a daunting process, but if you know who you’re serving, what they want and where they “live”, the process becomes easier and easier.
my feature on the BBC
When your homegirl from the UK decides says coming for a few weeks during the summer, you drop everything! Okay…so I use the title homegirl loosely, because I never actually met Alison Hammond until we filmed episode 4 of the BBC’s ‘Florida Unpacked’ series. BUT as a Londoner, she’s been my bestie-in-my-head for years! It was a pleasure taking her one of my favorite shopping spots in Fort Lauderdale…and I can’t even begin to tell you how honored I am as a UK girlie to have a show featured on the BBC! A dream come true!
the art of being you…
my Services
Create everyday content that draw your ideal client into your storyline and solidify their position within their niche.
Includes:
Creating a long-term continuous vision for the brand’s online and in-store presence
Management of brand entry points and development of your brand voice in alignment with brand position
Development and implementation of launch plans, email blasts and social media campaigns
Review of historical analytics and consumer data to uncover missed opportunities and prioritize actionable goals
Revitalize your personal style and online branding with my expert styling services, designed to elevate your fashion expression and professional presence.
Includes:
Individualized mood board to help guide the conversation regarding your personal style
Personalized wardrobe consultations tailored to your unique style.
Professional branding advice to align your look with your career goals.
Access to exclusive fashion resources and inspiration.
the building of a brand with denzel parris
Behind the scenes media of the building of L.A. based designer, Denzel Parris, as he works on his Spring 2021 line off the heels of his appearance on the Tamron Hall show.